Local Advertising

Advertise to people who still shop the tank, the market and Anna Salai.

This is not a Chennai-wide banner network. Useful ads here are silk showrooms, clinics, schools, messes, tuition, property in this belt, and neighbourhood services. City-wide apps, payday lenders and anything that looks like a civic alert will be refused.

Positioning

Seven neighbourhoods, not “all Chennai”

A Nalli or Rasi campaign belongs on the Mylapore pages. A clinic ad belongs near jobs and directory. A Boat Club property notice belongs on the river-edge guide. If your customer is “anyone in Tamil Nadu”, this is the wrong site.

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Coverage

Seven connected neighbourhoods

Mylapore · Mandaveli · R.A. Puram · Santhome · Royapettah · Teynampet · Boat Club

ResidentsFamiliesLocal BusinessesProfessionalsVisitors

Advertising Formats

Placements built for context

Use a small number of high-quality placements rather than filling the site with banners.

Homepage Feature

Homepage

Festival-week campaigns, school admissions, hospital camps — only if they serve this catchment.

Category Sponsor

Section sponsor

Food (messes), jobs (schools/silk/clinics), property, events, civic-adjacent services.

Featured Listing

Directory boost

A labelled upgrade inside directory — not a fake “top rated” badge.

Promoted event

Sabha, school, parish, association — venue and time required.

Neighbourhood Target

Area page

Mylapore, Mandaveli, R.A. Puram, Santhome, Royapettah, Teynampet or Boat Club.

Commercial Framework

Rate card after traffic exists

We will not invent rupee prices before we have traffic. Enquire via contact. Formats below are the inventory we sell. Google AdSense, when live, is labelled Advertisement and is separate from these local placements.

Format	Typical use	Duration	Commercial basis
Homepage feature	Brand launches, high-priority campaigns	Weekly / monthly	Fixed placement
Category sponsorship	Healthcare, schools, property, jobs, food	Monthly	Section sponsorship
Featured directory listing	Local businesses and professional services	Monthly / quarterly	Listing upgrade
Sponsored article	Useful branded information	Per article	Content + distribution
Event promotion	Workshops, concerts and neighbourhood events	Event period	Featured event placement

Advertising Standard

Commercial clarity is mandatory

Clearly labelled

Sponsored stories must not look like civic alerts, 1913 notices or editorial news.

Locally relevant

Silk, healthcare, schools, food, property in these seven areas. No generic city spam.

Who we will not take

Payday loans, miracle medicine, political campaigning dressed as neighbourhood news.